{"id":38,"date":"2005-06-12T21:34:26","date_gmt":"2005-06-12T19:34:26","guid":{"rendered":"http:\/\/www.thinklemon.com\/?p=38"},"modified":"2005-06-12T21:37:33","modified_gmt":"2005-06-12T19:37:33","slug":"corporate-egosurfing-or-how-to-get-market-info-for-free","status":"publish","type":"post","link":"https:\/\/www.thinklemon.com\/weblog\/weblog\/2005\/06\/12\/corporate-egosurfing-or-how-to-get-market-info-for-free\/","title":{"rendered":"Corporate Egosurfing, or how to get market info for free."},"content":{"rendered":"<p>Keeping track on what is being said in the media is somewhat of a luxury for big companies. They can afford to allocate people and time in special departments (PR, Communications, &#8230;) to track the news, journals, internet, measure campaign effectiveness, etc. Smaller family run companies don&#8217;t have that kind of resources. Their time is mainly consumed by running their businesses.  There&#8217;s hardly any time to stop and look what is being said about them (positive or negative).<\/p>\n<p>Enter the internet anno 2005. I know many of you type their names into Google, hence the term <a href=\"http:\/\/www.thinklemon.com\/wiki\/Egosurfing\">Egosurfing<\/a>, to see what is known about you. You may want to go over to Yahoo, MSN or Altavista to check what&#8217;s being said there. But running around all those sites is time consuming. And time is something some people don&#8217;t have. Now, with some RSS-magic and a little time to set-up we&#8217;ll automate this task and spare ourselves some valuable corporate time. Best of all, it costs nothing!<\/p>\n<p><strong>Requirements<\/strong><\/p>\n<ul>\n<li>A browser.<\/li>\n<li>An hour or so to set things up.<\/li>\n<li>An <a href=\"http:\/\/www.thinklemon.com\/wiki\/Aggregator\">aggregator<\/a>.<\/li>\n<li>A whole lot of <a href=\"http:\/\/www.thinklemon.com\/wiki\/Feeds\">feeds<\/a>, more on that later.<\/li>\n<li>A few minutes a day to check up on things.<\/li>\n<\/ul>\n<p>So here we go.<\/p>\n<p><strong>Step 1: Get a browser<\/strong><\/p>\n<p>If you are reading this, you have browser. What kind doesn&#8217;t matter. So step 1 is taken care of.<\/p>\n<p><strong>Step 2: Get an aggregator<\/strong><\/p>\n<p>For this &#8216;Corporate Egosurfing&#8217; to work you&#8217;ll need an aggregator. <em>Say what?<\/em> An aggregator! It&#8217;s a tool that lets you collect several sources at once and quickly scan through the latest news.<\/p>\n<p><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/www.thinklemon.com\/weblog\/stuff\/bloglines_logo.gif\" alt=\"Bloglines\" align=\"left\" style=\"margin-right: 5px;\" \/>For this example I suggest you <a href=\"http:\/\/www.bloglines.com\/register\">sign-up for a Bloglines account<\/a>. Bloglines is an online aggregator so you don&#8217;t have to install anything, its available on any pc you work on and best of all it&#8217;s free. (<a href=\"http:\/\/www.bloglines.com\/\">http:\/\/www.bloglines.com\/<\/a>)<\/p>\n<p>Once set-up your account is empty, apart from the &#8216;Bloglines | News&#8217;. Next we&#8217;ll add some feeds to go &#8216;Corporate Egosurfing&#8217;. You can add feeds using the &#8216;Add&#8217; link on your &#8216;My Feeds&#8217; tab. Bloglines offers some ways to easily add feeds, but for this example we&#8217;ll find and add our own feeds.<\/p>\n<p><strong>Our Company<\/strong><\/p>\n<p>For this example let&#8217;s say we are a small family run company that builds custom motorcycles. Or choppers as we call them. Our name is &#8216;<a href=\"http:\/\/www.orangecountychoppers.com\/\">Orange County Choppers<\/a>&#8216;. We have some internet-presence, even had a documentary on the Discovery Channel. \ud83d\ude42<\/p>\n<p><strong>Step 3: Add Yahoo! News<\/strong><\/p>\n<p><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/www.thinklemon.com\/weblog\/stuff\/yahoo_news.gif\" alt=\"Yahoo! News\" align=\"right\" style=\"margin-left: 5px;\" \/>Go over to <a href=\"http:\/\/news.yahoo.com\/\">http:\/\/news.yahoo.com\/<\/a>. Enter the name of your company or <a href=\"http:\/\/search.news.yahoo.com\/search\/news\/?p=Orange+County+Choppers&#038;c=\">see our result<\/a>.<br \/>\nNow the important bit. In the right sidebar you&#8217;ll see &#8216;View as RSS&#8217; with an orange XML button. Click on it and don&#8217;t be scared. You&#8217;ll see a lot of strange code in your browser. This is what a feed looks like on the inside. Now go to the addressbar and <a href=\"http:\/\/news.search.yahoo.com\/news\/rss?p=Orange+County+Choppers&#038;ei=UTF-8\">copy the URL<\/a>.<\/p>\n<p>Go over to your Bloglines and click on &#8216;Add&#8217; under the &#8216;My Feeds&#8217; tab. On the right hand side paste the copied URL in the &#8216;Blog or Feed URL:&#8217; and click on &#8216;Subscribe&#8217;. On the next page click &#8216;Subscribe&#8217; again and your set.<\/p>\n<p>Congratulations! You&#8217;ve added your first egosurfing feed. Everytime you&#8217;ll login to your account you&#8217;ll see the latest additions. You can scan the headlines, read some summary info and\/or click on the headings to see the original article.<\/p>\n<p><strong>Step 4: Add Google News<\/strong><\/p>\n<p><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/www.thinklemon.com\/weblog\/stuff\/google_news.gif\" alt=\"Google News\" align=\"left\" style=\"margin-right: 5px;\" \/>On to the next one. Google. There&#8217;s one problem with Google. It doesn&#8217;t offer any feeds. \ud83d\ude41<br \/>\nBut no problem, there is this other site that does what Google doesn&#8217;t. \ud83d\ude42<\/p>\n<p>Go over to <a href=\"http:\/\/www.justinpfister.com\/gnewsfeed.php\">http:\/\/www.justinpfister.com\/gnewsfeed.php<\/a>. Enter your companyname and press &#8216;Create RSS&#8217;. Next you&#8217;ll see another page with the same &#8216;weird stuff&#8217;, <a href=\"http:\/\/www.justinpfister.com\/gnewsfeed.php?q=Orange+County+Choppers&#038;lang=en&#038;ned=us\">so did we<\/a>. Just copy the URL from the adressbar and add it to your Bloglines account. Just like we did with the Yahoo! News feed.<\/p>\n<p><strong>Step 5: Add MSN News<\/strong><\/p>\n<p><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/www.thinklemon.com\/weblog\/stuff\/msn_logo.jpg\" alt=\"MSN Search\" align=\"right\" style=\"margin-left: 5px;\" \/>Go over to <a href=\"http:\/\/search.msn.com\/news\/\">http:\/\/search.msn.com\/news\/<\/a>. Again, enter your companyname. You&#8217;ll be presented with a normal search result set. (<a href=\"http:\/\/search.msn.com\/news\/results.aspx?q=Orange+County+Choppers&#038;FORM=QBNR\">Our result<\/a>)<\/p>\n<p>Now go hunt for that orange RSS\/XML icon, yes it is on the bottom of the page. The page you&#8217;ll see when you click on the button is something we haven&#8217;t seen before. Instead of a lot of &#8216;weird stuff&#8217; <a href=\"http:\/\/search.msn.com\/news\/results.aspx?q=Orange+County+Choppers&#038;format=rss&#038;FORM=ZZNR\">we&#8217;ll be presented a nice page<\/a>. MSN offers a direct link to add this feed to your bloglines account. Just press the grey\/white &#8216;sub bloglines&#8217; button. That&#8217;s all. \ud83d\ude42<\/p>\n<p>The nice people of MSN Search also offer feeds for their normal search. So go back to the normal results and click on the &#8216;Web&#8217; link on the top of the page. Now go to the bottom and click on the &#8216;RSS&#8217; button. Just add this feed using the &#8216;sub bloglines&#8217;.<\/p>\n<p><strong>Step 6: Sit back and relax<\/strong><\/p>\n<p>Now you&#8217;re set with the top 3 search engines and you&#8217;ll be up to date to what&#8217;s being said in the &#8216;press&#8217;. Now close all your browsers and come back to your Bloglines account tomorrow. You&#8217;ll find it pretty easy to be kept up-to-date with just one visit instead of three.<\/p>\n<p>Or don&#8217;t stop here! There are many, many more sources out there that you can add. All you have to do is when you find a nice orange &#8216;RSS&#8217; or &#8216;XML&#8217; button on your favorite site, remember to add it to you account.<\/p>\n<p>Or how about keeping a track on what&#8217;s happening with the competition? Like for example those <a href=\"http:\/\/www.westcoastchoppers.com\/\">West Coast Guys<\/a>. Just repeat the steps above but with a different companyname.<\/p>\n<p>Now you have a free, custom built, news service about, well, you! How&#8217;s that? There&#8217;s more, but I&#8217;ll save it for later I guess. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Keeping track on what is being said in the media is somewhat of a luxury for big companies. They can afford to allocate people and time in special departments (PR, Communications, &#8230;) to track the news, journals, internet, measure campaign effectiveness, etc. Smaller family run companies don&#8217;t have that kind of resources. Their time is [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[9,1,19,15,21,8,18,6,7,20],"tags":[],"class_list":["post-38","post","type-post","status-publish","format-standard","hentry","category-atom","category-general","category-google","category-internet","category-msn-search","category-rss","category-search","category-thinklemon","category-webfeeds","category-yahoo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Corporate Egosurfing, or how to get market info for free. - ThinkLemon<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.thinklemon.com\/weblog\/weblog\/2005\/06\/12\/corporate-egosurfing-or-how-to-get-market-info-for-free\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Corporate Egosurfing, or how to get market info for free. - ThinkLemon\" \/>\n<meta property=\"og:description\" content=\"Keeping track on what is being said in the media is somewhat of a luxury for big companies. They can afford to allocate people and time in special departments (PR, Communications, &#8230;) to track the news, journals, internet, measure campaign effectiveness, etc. Smaller family run companies don&#8217;t have that kind of resources. Their time is [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.thinklemon.com\/weblog\/weblog\/2005\/06\/12\/corporate-egosurfing-or-how-to-get-market-info-for-free\/\" \/>\n<meta property=\"og:site_name\" content=\"ThinkLemon\" \/>\n<meta property=\"article:published_time\" content=\"2005-06-12T19:34:26+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2005-06-12T19:37:33+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.thinklemon.com\/weblog\/stuff\/bloglines_logo.gif\" \/>\n<meta name=\"author\" content=\"Caspar\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Caspar\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.thinklemon.com\\\/weblog\\\/weblog\\\/2005\\\/06\\\/12\\\/corporate-egosurfing-or-how-to-get-market-info-for-free\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.thinklemon.com\\\/weblog\\\/weblog\\\/2005\\\/06\\\/12\\\/corporate-egosurfing-or-how-to-get-market-info-for-free\\\/\"},\"author\":{\"name\":\"Caspar\",\"@id\":\"https:\\\/\\\/www.thinklemon.com\\\/weblog\\\/#\\\/schema\\\/person\\\/85d243a35dd729ae6cc39f1578482160\"},\"headline\":\"Corporate Egosurfing, or how to get market info for free.\",\"datePublished\":\"2005-06-12T19:34:26+00:00\",\"dateModified\":\"2005-06-12T19:37:33+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.thinklemon.com\\\/weblog\\\/weblog\\\/2005\\\/06\\\/12\\\/corporate-egosurfing-or-how-to-get-market-info-for-free\\\/\"},\"wordCount\":983,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.thinklemon.com\\\/weblog\\\/#\\\/schema\\\/person\\\/1d78bd04cfaff4595595098fe6084c24\"},\"image\":{\"@id\":\"https:\\\/\\\/www.thinklemon.com\\\/weblog\\\/weblog\\\/2005\\\/06\\\/12\\\/corporate-egosurfing-or-how-to-get-market-info-for-free\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/www.thinklemon.com\\\/weblog\\\/stuff\\\/bloglines_logo.gif\",\"articleSection\":[\"Atom\",\"General\",\"Google\",\"Internet\",\"MSN Search\",\"RSS\",\"Search\",\"ThinkLemon\",\"Webfeeds\",\"Yahoo\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.thinklemon.com\\\/weblog\\\/weblog\\\/2005\\\/06\\\/12\\\/corporate-egosurfing-or-how-to-get-market-info-for-free\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.thinklemon.com\\\/weblog\\\/weblog\\\/2005\\\/06\\\/12\\\/corporate-egosurfing-or-how-to-get-market-info-for-free\\\/\",\"url\":\"https:\\\/\\\/www.thinklemon.com\\\/weblog\\\/weblog\\\/2005\\\/06\\\/12\\\/corporate-egosurfing-or-how-to-get-market-info-for-free\\\/\",\"name\":\"Corporate Egosurfing, or how to get market info for free. - 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