While we’re on the subject of RSS. It appears that “only 2% of online adults and 5% of online teens in North America use RSS, according to Forrester.” They are also mainly male, spend more time online than non-RSS readers, technically interested, surf broadband and/or wireless, mainly read news, research products and publish/maintain blogs. (In summary… don’t you love aggregation? ;-))
The Pew Internet & American Life Project has some more interesting data (July 2005). When asked: “Please tell me if you have a good idea what the term means, or if you arenâ€™t really sure what it means.“, and supplying the terms: “Spam, Internet cookies, Adware, Internet Phishing, Podcasting, Spyware, RSS feeds and Firewall”, the result was that RSS Feeds came in last with only 9% having a good idea, 65% not really sure and 26% never heard of it. What strikes me is that podcasting (13% has a good idea) is so much more familiar. See the report (PDF).